A thought provoking article reposted by Lismore Regional Gallery. The issue is really pertinent for me at the moment. The Creative Community has been putting up with the expectation of providing expertise for nothing since the first charcoal scribble. Now in the world of Content Marketing, (lead by DIY tutorials on YouTube) small businesses are expected to provide their hard earned expertise for free. We are told that it will come back to us, magically the universe will provide. There is an expectation that to gain a client’s loyalty you must first give something away. An ebook, free downloads, free Initial sessions. I’m getting how it works, but I stumble sometimes!